This week's interview is with Steve Yacht of Dorado
Expo1000 - Can you give me
your background in the parking industry?
Steve Yacht - I've been a sales professional for most of my
career and in the parking industry the last 2 years with Dorado
I'm very excited to be in the industry and see tremendous growth potential
in the near future.
Expo1000 - Will you give
me some background on Dorado Products?
Steve Yacht - Dorado Products
started as a pioneer in magnetic stripe technology. Back in the 70's
we were instrumental in creating some of the formats and standards that
are used today by virtually every company for every magnetic stripe
Since then we have added access control which we do for high level
institutions such as prisons, airports, and military installations.
We added parking to our lines in the 90's when we acquired Stanley
Tools Parking Division.
Expo1000 - Is this the Stanley
Tools who make the hammers, screwdrivers, and measuring tapes?
Steve Yacht - As a matter of fact I'm sure you
use many tools and products like their fine screwdrivers and hammers.
Like those tools have earned a reputation for reliability, the gates
they made and we continue to make for durability and lasting forever.
Expo1000 - If I'm not mistaken,
I still see Stanley gates at many parking facilities. Where those made
by the same Stanley Tool Company?
Steve Yacht - It is not uncommon to find gates in use today
that were manufactured in the 70's.
In fact, yesterday I helped someone find parts for a gate he purchased
in the early 80's of a model that certainly predated Dorado's involvement.
We were able to help him out and found that the only repair parts needed
were off-the-shelf V belts.
Expo1000 - I know that Dorado
is constantly developing new products. Will you sell me some them?
Steve Yacht - I'd be happy to take an order from you, but first
let me first tell you about what you will be buying.
As you know, Stanley and Dorado are know for making equipment that
does a simple job - but does it very well. In light of our entry in
the parking industry, and the rapid changes and needs of our customers,
we have developed some more technical equipment.
Our new revenue control system, named Maxx-Park,
follows in Dorado's desire to build reliable equipment which is very
simple to use. To that end, we have built our touch screen revenue control
system which is very strong in the areas of accountability, audit controls,
It's a very simple system to use and maintain and most importantly
is has the ability to work with everyone's parking equipment.
Expo1000 - Sounds like you
are entering this field a little late. There are many companies with many
years head start in this area.
Steve Yacht - You are absolutely right, but we took a different
First of all, because of the time we are coming in, we got to see what
users were look for and what was lacking in these systems. We took this
as an opportunity to implement them when we build our system.
Expo1000 - You said earlier
that your Max Park system interfaces with others. Explain what you mean
Steve Yacht - Because of some of the sophisticated
equipment we have been manufacturing for years for our access control
systems, we have been able to integrate other companies' ticket spitters
and gates into Maxx-Park.
Expo1000 - Can you tell a
bit about your access control systems?
Steve Yacht - Our flagship access control system is the Denver
DIA is a "Category X" airport which in our industry means that is is
a new, very large scale, extremely sophisticated and state-of-the-art.
Our systems control all airport card access and have recently added
a complete employee parking control system.
Aside from Denver International Airport, we've done military installations,
we've done prisons.....
Expo1000 - Tell me about
your military installations?
Steve Yacht - I'd be happy to, but if I did, I'd have to kill
Expo1000 - Never mind then.
Sorry for interrupting - maybe you could continue?
Steve Yacht - Aside from the large scale installations,
we are now introducing a 2 door access control system which is a scaled
down system that will handle the small to medium sized needs right up
to the point where you would need our Maxx-Net
I would also like to point out that we are introducing
a new state-of-the-are ticket dispenser.
Expo1000 - That's very exciting.
Boy, a new ticket dispenser!
I see that there are a lot
of names at Dorado. You have Stanley, Maxx-Park, Maxx-Net -- are you going
to put another catchy name on your ticket spitter? Maybe "Joe"?
Steve Yacht - :-) It's
Mel actually. We are going to see what develops, we'll look at it's
personality and come up with a really cool name. One thing I know is
that it will be a very popular product in the industry in the years
Expo1000 - Anything else?
Steve Yacht - I would like to talk about Expo1000.com.
Expo1000 - My favorite subject
and please be gentle - and disregard my comment about your new ticket
Steve Yacht - As one of the really "charter" members of Expo
and one who has been and spoken at almost every Parking Industry Forum
event it has helped my business exponentially.
During the events you have hosted in the various cities, I have met
some wonderful contacts and have developed a good amount of business.
More importantly, I want to point out the value of the web site. Expo1000.com
is a wonderful resource for anyone looking for parking equipment. Not
only does it give you news and information about our industry but the
chat area and interviews gives everyone the ability to see what's out
One of the best features is the availability to reach every company's
web site - providing a "one stop shopping" experience. For us it's been
Expo1000 - Thanks for the
Steve Yacht - Thank you for this opportunity and interview.